Amazon's Stupid New Function

I hate Amazon.com's stupid new search function. Now, when you type a keyword into the search field, it looks in the text of books instead of just the titles. So if you search for something like "inconspicuous," you get results like a book called Flipping Properties: Generate Instant Cash Profits from Real Estate, where the word "inconspicuous" shows up on page 128. You get A Mind at a Time, where the word shows up on page 60. You get a novel called The Eight, where the word shows up on page 83. But I'm not looking for those. What I'm looking for doesn't show up until #7 on the list: Inconspicuous Consumption: An Obsessive Look at the Stuff We Take for Granted, from the Everyday to the Obscure by Paul Lukas.

What kind of stupid people are in charge at Amazon? I like the idea of an engine that searches text, but only as an option. This is not how we expect search engines to work. We type in keywords that we want to appear in the title, not words we hope to find somewhere in the text. I realize that they're doing this as a marketing ploy, using the search results to push certain books. Try "conspicuous": the first result with that word in the title is #20, but above it are a guide to setting up an Ebay business, a Philip Roth novel recently made into a movie, a popular nonfiction book by Eric Larson. Other results are just weird, like a potboiler published in 1983. How are any of these results helpful? How are they not merely annoying impediments?

Again, I would be all for this function, if it were an option instead of being automatic, or if it separated the results into title matches and text matches. But it doesn't. I admit that it's fun to find out that Jonathan Franzen's The Corrections is the most popular novel featuring the phrase "eat a peach." However, when I am looking for a book, I want to find that book as quickly and easily as possible. I'm assured that buy.com's search engine doesn't have this newfangled and ill-advised automatic function. Too bad they don't have as many products.